Ulka will now handle the GSM business Tata Telecom's, a joint venture between Tata Teleservices and DoCoMo of Japan.
The company is being called Tata GSM for now because the brand details are still being finalised.
The media duties for the account continue to be with Lodestar Universal for the moment, but sources indicate that these could also be reviewed if necessary. Tata GSM will be handled out of Delhi.
DraftFCB Ulka handles the Voltas, Tata Motors, TCS, Tata Teleservices accounts.
Contract, the other agency on the Tata roster, handles the creative duties for Tata Teleservices Ltd (TTSL).