Tata Telelservices has has roped in well-known personalities like Lalit Modi, vice-president, BCCI, and chairman of the Indian Premier League (IPL); popular film director, producer, and TV celebrity Karan Johar; Bollywood music composer, singer and actor Himesh Reshamiya; and television and Bollywood actress Prachi Desai, in its new brand campaign titled 'Suno Dil Ki Awaaz' for its Tata Indicom.
The four-month long promotional campaign, which is being telecast across the country, is focused on emerging India and empowering people to listen to their heart and follow it.
The campaign showcases the true life stories of these people who have lived the promise of 'Suno Dil Ki Awaaz'.
The concept of this new brand positioning is that Tata Indicom is not only urging consumers to follow their heart, but is also listening to its customers.
After roping in 29 million customers, Tata Indicom has now adapted an emotional approach vis-à-vis acquisition approach in its communication. 'Suno Dil Ki Awaaz' was deduced following extensive research across various segments and age groups across the nation.