Tata Indicom unveils new TV ad
14 Jan 2009
A new television commercial by Tata Teleservices (Maharashtra) Limited shows Tata Indicom network as an integral part of the fabric of our lives – interwoven with our memories and our future.
It also enunciates the mesage, "we are a 3G-ready network". The comercial depicts the story of protagonist Aadesh Bandhekar who revisits six different phases of his life from childhood to adulthood - smiling at the familial bonds that have held him in good stead; ties that evoke nostalgic sojourns; relationships that will continue to make more memories through life; relationships that are enmeshed in our everyday life – just like Tata Indicom.
The advertisement builds on emotional bonds that define people.... bonds that are built over a lifetime... unbreakable bonds... ties that help one grow as an individual, as a human being, a bond like you share with Tata Indicom, your new tool to success.
Tata Indicom has been rated as the best wireless telecom operator in overall customer satisfaction across Maharashtra and Goa in independent surveys commissioned by the Telecom Regulatory Authority of India (TRAI).
Two consecutive TRAI reports have also identified Tata Indicom as being the only congestion-free network across Maharashtra and Goa.
Showcasing the strengths of the Tata Indicom network, the new TVC, essentially dwells on the premise.
Shashank Pore, general manager, marketing, says, "It gives us great pleasure in providing the only congestion-free network to our subscribers and this can be seen elucidated in the fact that we have been rated No.1 in overall wireless Consumer Satisfaction as well. We have always believed in building lasting relationships. At the end of the day, Tata Indicom is not just a service – it is empowering the dreams of an emerging India to connect with a range of possibilities. "
