Tata Motors may promote Nano through exclusive showrooms
18 April 2011
Tata Motors is planning to open exclusive showrooms to retail its small car Nano in smaller towns.
The company, taking a cue from the success of its mini truck - Ace, which has 600 standalone stores alongside normal dealerships in the country, is said to be exploring the use of the same model for the Rs1 lakh car.
''We are exploring appointing full fledged dealerships, only for the Tata Nano, in small towns,'' a Tata Motors spokesperson told PTI.
Further details about when and how many stores the company was looking at were not available.
Presently, Tata Nano is available through the company's 617 regular outlets, 151 Tata authorised service centres and can be experienced at 210 access points.
Tata Nano is also available in select Big Bazaar stores across the country.