labels: telecom, star tv, advertising/branding
Star seals the deal for an exclusive Vodafone rebranding campaignnews
20 September 2007

New Delhi: Star India has announced that it has entered into an exclusive agreement with Vodafone Essar for its rebranding campaign that will see the brand transition from Hutch to Vodafone.

According to a Star India statement, Vodafone will have access to all of the commercial airtime across the Star India network from 9pm on September 20, to 9 pm of September 21. This will be used to run TV commercials, transition bumpers and contest spots to promote the Vodafone brand.

The advertising coup allows Vodafone direct access to 63 million TV viewers across 13 channels, in five languages.

According to Star India chief operating officer, Uday Shankar, the exclusive advertising deal "is an idea whose time has come", which will kick start dynamism in broadcasting advertising that has been lacking thus far.


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Star seals the deal for an exclusive Vodafone rebranding campaign