Star India has announced that it has entered into an exclusive agreement with
Vodafone Essar for its rebranding campaign that will see the brand transition
from Hutch to Vodafone.
According to a Star India statement, Vodafone
will have access to all of the commercial airtime across the Star India network
from 9pm on September 20, to 9 pm of September 21. This will be used to run TV
commercials, transition bumpers and contest spots to promote the Vodafone brand.
The advertising coup allows Vodafone direct access to 63 million TV viewers
across 13 channels, in five languages.
to Star India chief operating officer, Uday Shankar, the exclusive advertising
deal "is an idea whose time has come", which will kick start dynamism
in broadcasting advertising that has been lacking thus far.