Sony plans fresh push for India; focus on 3D TV

Japanese consumer electronics manufacturer Sony Corp has prepared a plan to make India among its top five global markets in terms of revenue.

The country is already among Sony's top 10 of its markets, yielding an annual revenue of Rs5,700 crore, Howard Stringer, chairman, president and chief executive officer of the company, said in Mumbai today.

Speaking after inaugurating a centre of excellence, he added, ''India will be among the top five markets for Sony in a few years. Sony in India is growing at 50 per cent per annum in terms of revenue and we intend to keep this pace of growth going.''

He said the key to this growth would be from three-dimensional (3D) technology-based products. Sony is targeting annual sales of about $12 billion from 3D-related products by the end of financial year 2012-13 across the world.

''3D is an important technology - it captures the reality around us. It is not about special effects,'' said Stringer.

He said Sony would be trying to push more 3D products in India. ''We launched 3D LCDs last year here. More 3D-capable products will be launched by us, one after the other, in the next two years. By 2012, we are targeting 30 per cent of our revenues to come from 3D products in India.''