More reports on: Telecom, Marketing

SSTL slashes dongle prices by 33%

07 October 2014

Sistema Shyam TeleServices Ltd (SSTL), the CDMA operator providing services under the 'MTS' brand, has slashed prices of its MBlaze Ultra WiFi dongles by as much as 33 per cent. The company reduced the prices by unveiling a campaign, GB Festival.

''We have lowered the price barrier for first time data customers with as much as 33 per cent reduction in dongle prices. We have also rolled out a range of monthly data plans to suit the needs of customers across categories,'' said Leonid Musatov, Chief Marketing & Brand Officer at MTS India.

''The genesis of the GB festival lies in the simple insight that customers want more for each rupee spent and I am happy to share that MTS has addressed this customer need,'' he added.

New data customers can now buy an MBlaze Ultra WiFi dongle for just Rs999, which is almost half of what the competition is offering, the company said in a statement.

MTS has also introduced a wide range of monthly usage plans suiting the needs of customers across categories. Interestingly, MTS is the only telecom operator in India today to offer such quantum of data usage at aggressive price points with data speeds of up to 9.8 Mbps on its 3GPlus telecom network.

As part of the campaign rolled out across MTS's nine circles, the company also introduced a wide range of monthly usage plans. For example, post-paid customers can opt for 40 GB data pack for Rs 999, 14 GB for Rs 700 and 10GB for Rs 550.

For prepaid users, data plans include 3GB for Rs 399, 5 GB for Rs 499, 7GB for Rs 699 and 20GB for Rs 999, all with 30 day validity.

The company has operations across nine circles of Rajasthan, Karnataka, TN, Kolkata, West Bengal, Gujarat, Delhi, Kerala and Uttar Pradesh(W).

MTS GB festiva offer

For Prepaid Customers For Postpaid Customers
MBlaze Ultra Wi-Fi at Rs 1749 with 10GB bundled data MBlaze Ultra Wi-Fi at Rs 999

Monthly Data Plans

20 GB at Rs 999 40 GB at Rs 999
7 GB at Rs 699 14 GB at Rs 700
5 GB at Rs 499 10 GB at Rs 550
3 GB at Rs 399

 search domain-b