labels: Brand Dossier, Advertising / branding
Reliance enters footwear market news
06 December 2008

Reliance Footprint, the footwear specialty store of Reliance Retail has introduced its new winter collection, which will be available across all Reliance Footprint stores in Jaipur, Ludhiana, Amritsar, Thane, Bangalore, Chennai, Hyderabad, Kochi, New Delhi, NOIDA and Mangalore.

The layout and design of Reliance Footprint stores has been conceptualized by design houses in USA and in India.

The collection designed by international designers offers a range of denim and leather to epitomise style, fashion and to provide comfort and a cozy feel in winter. The colours on offer are winter colours like blue, grey, black and brown in formals, casuals, party wear and sports wear and also premium range of brands.

Gopalakrishnan Sankar, chief executive of Reliance Footprint, said, "With the onset of winter, Reliance Footprint has introduced its new winter collection which is both stylish, trendy as well as comfortable to break the winter chill. At Reliance Footprint we bring the best of the brands from various parts of the world including many from Reliance's own collection, all under one roof, thereby, delivering fantastic choice and quality for the budget conscious consumer."

The new winter collection has Denim from Frisbee, one of the private label brands offered by Reliance Footprint. This open footwear is as stylish and comfortable and is available in grey and black with classic and frayed fabric.

The men's casual 360 Degree Flex range has leather crafted shoes that are flexible. The men's feather light formal range has specially designed ultra light sole shoes. There is another category of sports shoes.

For women, there is party and casual footwear.

Reliance Footprint also offers renowned brands from Europe and America like Aokang, Buckaroo, Franco Leone, Ganuchi, Hush Puppies, ID, Lee Cooper, Mancini, Red Tape, Woodland for men and separate labels for ladies.

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Reliance enters footwear market