Rediffusion Y&R bags creative duties of Orra

Rediffusion Y&R has been awarded the creative duties of Orra: The Diamond Destination. Orra is part of the Rosyblue Group, a manufacturing company headquartered in Belgium. In India, they have retail chain stores across 23 cities. Ten agencies had pitched for the account.

Cornerstone, the incumbent agency that had handled both creative and media duties for the brand, retains responsibility for Orra's media duties.

Launched in 2004, Orra claims to be among India's largest diamond retail chains, with stores in 23 cities. It is known for its Belgian solitaires and craftsmanship.

Nisha Singhania, executive vice president, Rediffusion Y&R Mumbai, said, "We are excited about working on Orra as it is a very successful brand that has truly made a mark in its segment. We look forward to taking it to the next level and ensuring many more success stories."

Rediffusion Y&R recently bagged the accounts of Schwarzkopf and Sleepwell