Wasim Basir appointed as group executive vice-president Rediffusion DYR

Wasim Basir has been appointed the first ever group executive vice-president at Rediffusion DYR. Prior to this, he was the managing director of Red Lounge, a Coca-Cola venture created specially for the Beijing Olympic Games.

Basir has been in China over past eight years, working with Leo Burnett, McCann Erickson and finally Red Lounge.

But India was where his heart was; and it was then that Rediffusion made him an interesting offer.

Basir began his career in the advertising industry in 1995 as an account executive with Chaitra Leo Burnett (now Leo Burnett), Mumbai.

He then went to Leo Burnett China as a group brand director for their Shanghai office. After Leo Burnett, Wasim became group business director at McCann Erickson, Shanghai.