Renault uses Microsoft's Silverlight to develop its Laguna Coupé microsite
05 June 2008
Mumbai: French automaker, Renault plans to use Microsoft's second-generation Silverlight technology with Deep Zoom feature that is said to enable unprecedented details for its Laguna Coupé microsite, www.laguna-coupe.com. Designed by the Tequilarapido agency, the microsite will be the carmaker's first vehicle promotion site using Silverlight 2.0.
The ambitious communications plan for launch of Renault Laguna Coupé includes a web system along with many other features in the run-up to sales release scheduled for October 2008.
Microsoft Silverlight 2.0 (available as a free download) is a new-generation multimedia web technology designd to deliver an exceptional user experience including videos of very high quality. The Silverlight Deep Zoom feature offers visitors an unparalleled immersive experience, including very-high-definition photos of Renault Laguna Coupé, with capabilities for zooming in to details with no penalty on display speed.
''Renault Laguna Coupé is an exceptional car with a time-proof design that holds immense appeal to motor connoisseurs. Consistent with the connoisseur's appreciation for superlative automotive design, Renault decided to use a web technology that would enable site visitors to admire the car in great detail,'' explains Stephen Norman, Renault Group global marketing director.
''The creative environment for the Renault Laguna Coupé site was put together with extensive input from artists, interactive designers and experienced bloggers, to achieve an emphasis on immersion, pure motoring pleasure and innovation. It has been a real pleasure and a rare inspiration to work on revelation of such an exceptional car,'' enthuses Toufik Lerari, CEO of the Tequilarapido interactive agency.
''On this innovative partnership with Renault, we worked together to explore how new web technologies could revolutionize the customer's virtual interaction with the new Laguna Coupé,'' notes Marc Jalabert, director of the Platform & Ecosystem Division, Microsoft France.
Founded in 1989, Tequilarapido is an interactive communications agency specialising in the creation of digital experiences. The company provides clients with sustained support on interactive sequences under their communications strategies. As an independent pure player, Tequilarapido. effectively coalesces creativity with performance.
Through extensive experience and excellent teamwork, Tequilarapido has become one of leading names in France for design of innovative rich applications and the development of highly effective corporate and web communications systems.