Big TV to launch new campaign
17 June 2009
Big TV, the Reliance Communication promoted and India's leading DTH service, is all set to kick start its new advertising campaign. The 360 degree integrated campaign will drive home the message of BIG TV having the one-stop-entertainment position in the country by offering more channels, more movies and more interactive services than any other DTH Provider. The two-month campaign acquires new dimensions as Big TV will be using the innovative medium extensively to give more thrust to its brand campaign.
The new campaign will deliver the value benefits a customer can derive through Reliance BIG TV and its entertainment niche, focusing on the brand's larger than life canvas.
With the medium being the message, BIG TV has opted to go in for the very best in the domain by roping in Corcoise Production (headed by Prasoon Pandey) with the television commercials being directed by Prashant Issar. The makers have matched Hollywood as well as Bollywood style of film-making as all the scene are derived from theses genre of films. Like the previous campaign this one too promises to be different with the directors using croma shots and ensuring seamless integration of one scene into another. Each and every scene created has the same light effect, same feel with real time characters.
With a multi crore budget the high profile team from Leo Burnett led by Nitesh Tivary and KV Sridhar (Pops) has been involved in creating the campaign that will be launched across the length and breadth of the country covering the electronic media across all markets (GEC, Mass Hindi, news channels, infotainment and regional channels). This will be a supported by an advertising blitz covering top publications in print, over 30 FM radio channels, OOH media, and over 800 online portals and websites that include Yahoo, Sify, Rediff and a host of social media.