Reliance Trends introduces winter fashion range
10 Dec 2008
Reliance Trends, the apparel, luggage and accessories division of Reliance Retail, has launched its winter fashion wear catering to the entire family's needs. Reliance Trends has seven stores operational across India and this exciting collection is available at all Reliance Trends stores in Delhi, NCR, Ahemdabad, Kochi, Mumbai and Jalandhar.
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 800 stores in 60 cities, spanning 14 states with over 3.8 million Sq ft.
Reliance Trends winter collection includes pullovers, sweatshirts, polo and turtlenecks. Jackets, in different winter colour hues, fabrics, and cuts, are the highlight of the range. The collection also includes, accessories like scarves and shawls that'll keep you looking hot this winter.
Arun Sirdeshmukh, chief executive, Reliance Trends said, ''Reliance Trends, with the onset of winter, has introduced its stylish, comfortable and trendy new winter collection for its consumers. At Reliance Trends we bring the best of the brands from various parts of the world including many from Reliance's own collection, all under one roof, thereby, delivering fantastic choice and quality at an affordable price.''
In the men's wear there are brands like Network, Netplay, DNMX, Raymond, Reid & Taylor, Duke, and Kings Cross. Stylish blazers are available from Rs1,299 onwards, while men's jackets are from Rs799 and sweat shirts start from Rs599.
Women's wear includes ethnic and western for women with the latest hues, fabrics and cuts at exciting prices. Formal jackets, evening formals, casual jackets and sweat shirts available in smart and elegant cuts, the latest trendy colours and prices beginning at Rs599 for jackets.
Continuing the tradition of reaching out to the middle class of the country, the offerings from Reliance Trends is easily affordable to the Indian consumer. The specific private brand called First Class is designed to cater to a range of garments cutting across mens', women's, and children's wear to deliver extreme value to the Indian consumers. Reliance Trends offers solutions to common maintenance problems through its state of the art innovative products like 'Ever White' shirts, anti stain rousers, wrinkle free range of garments, aromatic clothes for infants and quick- dry sports wear that ensures optimum moisture management.
For the first time in organized retailing, Reliance Trends introduced a new tailoring service - 'Made to Measure' offering customised fits to all the customers buying fabrics from the store at prices comparable to their neighborhood tailors.
The private label brands available at Reliance Trends include Network range of garments which comprises of formal office wear collection for men and women, while the Netplay range showcases a smart casual collection for the evolving workplace.
The DNMX range has been developed with a clear focus on the youth of India, offering them exclusively crafted fashion garments like Denims, T shirts etc. Graviti, the innerwear range for men offer the best of inner and lounge wear for today's man. Sparsh range of Indian wear for women, offers the finest collection of Salwar Kurtas, Churidars and a fast evolving Mix n Match range of garments.
Hushh, the inner wear range for women offers an extensive range of innerwear and sleepwear for the discerning woman. An exclusive label, Panda, has been developed for infants and toddlers , while the Frendz range of garments would compliment the wardrobes the growing generation of boys and girls. Grip, the range of luggage, includes travel luggage, office luggage, school and hand bags.
