Philips continues global media relationship with Carat

Media agency Carat India will retain the Philips account in india. internationally Philips recently appointed global media agency MPG for its consumer lifestyle business in the US and Americas, France and southern Europe. 

While moving away from the single agency model, Philips has decided to continue its relationship with Carat, the Aegis-owned independent media specialist, will  continue as the global strategic media agency partner across all businesses and at the corporate level.

Kartik Iyer, managing director of Carat India, said, ''I am absolutely delighted with retaining the business and believe that it bears testimony to the integrated solutions we have been providing Philips across offline media, digital media, OOH, Retail and activation over the years in the region.  We would definitely like to thank the Philips India team for all the support they have given us and look forward to a long, continuing relationship with Philips.''

 ''Continuing our relationship with Carat is testimony to the strength of their strategic offering and the trusted partnership we have built in the recent years,'' said Antonio Hidalgo, chief innovation, Marketing and Strategy Officer of Philips Consumer Lifestyle, who led the process. ''The addition of MPG for specific geographies reflects Philips' focus on identifying strong local partners to deliver business results.''

Sital Banerjee, Global Head of Media at Philips. ''I am confident that Carat and MPG, together with our other marketing communications agency partners will form a formidable team, delivering value for Philips.''

Nick Waters, CEO Aegis Media Asia Pacific, added, ''Asia is a predominantly important market for Philips. In retaining Asia we have held on to their fastest growing and most dynamic markets in the world.  We are thrilled that Philips has affirmed our strength in this region, and following a long-standing relationship of over a decade, this win is proof of the true partnership we have developed.''