India''s leading fashion retailer, Pantaloons has announced popular actors
and bollywood sensations, Lara Dutta and Bobby Deol, would be the new faces of
duo will feature in all new print and television advertising for Pantaloons, with
the first campaign featuring Lara Dutta & Bobby Deol scheduled to release
Pantaloons brand plans to leverage the Bollywood stars'' universal appeal that
spans across urban India, overflowing from the metros onto smaller cities and
stands for a ''fresh feel and fresh attitude''. Bobby Deol and Lara Dutta, who are
very stylish actors, fit well with the brand," said Sanjeev Sanjeev Agrawal,
CEO, Pantaloons, CEO, Pantaloons. "We believe that our association with Bobby
and Lara, will help enhance the fashion imagery of the ''Pantaloons'' brand. Hence,
we are proud to sign the two Bollywood icons to endorse our flagship fashion retail
brand," Agrawal added.
to Actor Bobby Deol, "Fashion is constantly changing and Pantaloons promises
to keep up with ever changing fashion trends. The fashion edge that it provides
makes me want to make Pantaloons my style statement. It is great to be associated
with a fresh and youthful brand Pantaloons."
Lara Dutta added "Pantaloons has a wide range of stylish fashion wear for
the Indian women, offering apparel and accessories that suit every mood and occasion.
With its promise of ''fresh fashion'', it guarantees something new every time one
goes there. That makes Pantaloons my kind of store and I am proud to be associated