labels: textiles, pantaloon retail (india), advertising/branding
Lara Dutta and Bobby Deol to endorse ''Pantaloons''news
20 September 2007

New Delhi: India''s leading fashion retailer, Pantaloons has announced popular actors and bollywood sensations, Lara Dutta and Bobby Deol, would be the new faces of Pantaloons.

The duo will feature in all new print and television advertising for Pantaloons, with the first campaign featuring Lara Dutta & Bobby Deol scheduled to release shortly.

The Pantaloons brand plans to leverage the Bollywood stars'' universal appeal that spans across urban India, overflowing from the metros onto smaller cities and towns.

"Pantaloons stands for a ''fresh feel and fresh attitude''. Bobby Deol and Lara Dutta, who are very stylish actors, fit well with the brand," said Sanjeev Sanjeev Agrawal, CEO, Pantaloons, CEO, Pantaloons. "We believe that our association with Bobby and Lara, will help enhance the fashion imagery of the ''Pantaloons'' brand. Hence, we are proud to sign the two Bollywood icons to endorse our flagship fashion retail brand," Agrawal added.

According to Actor Bobby Deol, "Fashion is constantly changing and Pantaloons promises to keep up with ever changing fashion trends. The fashion edge that it provides makes me want to make Pantaloons my style statement. It is great to be associated with a fresh and youthful brand Pantaloons."

Actress Lara Dutta added "Pantaloons has a wide range of stylish fashion wear for the Indian women, offering apparel and accessories that suit every mood and occasion. With its promise of ''fresh fashion'', it guarantees something new every time one goes there. That makes Pantaloons my kind of store and I am proud to be associated with it."

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Lara Dutta and Bobby Deol to endorse ''Pantaloons''