labels: Telecom, Brand Dossier, Advertising / branding
Nokia inaugurates a new concept store in Mumbai news
02 May 2009

Nokia inaugurated its new Concept Store in Colaba, Mumbai, yesterday. The store is modelled on the global Nokia Concept Store format. The store, the ninth such store in the country, is designed to educate consumers on Nokia's latest products and technology through a hands-on experience.

Spread over 1,000 sq feet, the world class interactive and informative Nokia Concept Store will provide mobile phone consumers a one-stop destination for the latest and comprehensive range of mobile solutions, including devices and services. The Nokia Concept Store will have a uniform and consistent look to provide all aspects of solutions selling, making the shopping experience fulfilling and delightful for consumers.

Nokia Concept Store offers a complete portfolio of Nokia mobile devices, enhancements and services, including email, music, imaging and gaming.

Rajat Sinha, regional general manager (West), Nokia India, said: ''Nokia Concept Store is an expression of both design and Nokia brand heritage. With this store we are reaching out to our consumers by enabling them to experience Nokia products and services under one roof.

''Apart from being the commercial centre of the country, Mumbai embodies a natural propensity towards newer concepts, services and products. Our New Concept store is geared to deliver just that, a completely redefined solutions experience in a truly compelling environment,'' he added.

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Nokia inaugurates a new concept store in Mumbai