labels: Advertising / branding, New products, Mobiles
Nokia India launches Nokia 5800 XpressMusic news
09 January 2009

Nokia India today announced the availability of its much awaited "Touch Music" device, the Nokia 5800 XpressMusic in West India. The latest offering from Nokia was launched in Mumbai by Bollywood's Priyanka Chopra, who became the proud owner of the first Nokia 5800 XpressMusic in Mumbai.

Raghuvesh Sarup, director of portfolio and categories, Nokia India, said, "With more than 300 million music enabled devices sold, and a online Nokia Music stores live in 12 markets globally, Nokia has been able to gain incredible amount of knowledge and insights on what people want in a music device and track important trends on how people consume music. We will continue to break new grounds in this space by offering innovative products and services to our consumers."

He further added, "As Nokia's first mass-market device with a touch screen, the Nokia 5800 XpressMusic turns a 'user interface' into a 'human interface' by truly putting people first. When it comes to music phones, people all over the world want a device that is a great music experience with more memory, louder and powerful speakers, easy synchronization and must still work well as a mobile phone with direct access to important contacts and content. The iconic Nokia 5800 XpressMusic delivers on all these counts."

Chopra said, "I'm very excited to bring the Nokia 5800 XpressMusic to music aficionados across Mumbai. This amazing touch screen phone has some really fabulous music offerings, from a graphic equalizer to built-in surround sound and great memory space... a definitive must-have for all music lovers, including me! It's truly innovative and iconic. Now you know why I'm such an ardent Nokia user!"

The device along with offering a variety of input methods including a virtual alphanumeric keypad, a virtual computer-style full QWERTY keyboard, also has a pen stylus and for true music enthusiasts, a plectrum. Taking advantage of touch screen technology, the Nokia 5800 XpressMusic introduces the 'Media Bar', a handy drop down menu that provides direct access to music and entertainment, including favourite tracks, videos and photos. The Media Bar also offers a direct link to the Web and to online sharing.

The Nokia 5800 XpressMusic offers all the music essentials, including a graphic equalizer, 8GB memory for up to 6000 tracks and support for all main digital music formats, and a 3.5mm jack. Built-in surround sound stereo speakers offer the industry's most powerful sound. The innovative 'Contacts Bar' lets consumers highlight four favorite contacts on their home-screen and, through a single touch, track a digital history of recent text messages, emails, phone logs, photos and blog updates.

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Nokia India launches Nokia 5800 XpressMusic