labels: Foods / beverages, Brand Dossier, Marketing
Nestle India to serve Maggi noodles in a cup news
02 April 2008

New Delhi: Tapping into the cup-o-noodle's segment, Nestle India is now introducing Maggi in ready to eat packs from a cup.

The product will still be ready in two minutes, and will be called Maggi Cuppa Mania Instant Noodles. It will come in two flavours, Masala Yo! and Chilli Chow Yo!

According to Shivani Hegde, general manager for the food division, ''Maggi has pioneered the instant noodles category, and has consistently innovated and renovated keeping pace with the consumer's needs. Our consumer insight says the youth today lead a more busy lifestyle, is multi-tasking and is always on the go.'' 

According to Nestle, each cup of Mania Insta Noodles meets 20 per cent of the recommended daily allowance for calcium.

The product is targeted at the whoe family, but is betting specially on 18-24 year old customer base, given its tagline 'Just add Garam Paani and Carry on Jaaani!'

Maggi, a 25-year-old brand, has also introduced a Rs12- Maggi Pichkoo Tomato Ketchup. The brand claims a leadership position in sauces and ketchup, and believes that the Rs12 price point will further aid its expansion of its consumer base through greater affordability. The product will be supported by a 360 degree marketing campaign.

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Nestle India to serve Maggi noodles in a cup