Baer India Ltd has launched its optical disk drive (ODD) ie combo drive and writer,
which also marks the company''s entry into the PC peripherals industry. The company
in partnership with Taiwan''s Philips & Lite-On Digitil Solutions tarp, the
world''s largest OEM / ODM optical disc drive manufacturer has Launched ODDs in
India under the brand, "Moser Baer-Lite-on".
on the launch Bhaskar Sharma, executive vice president of the company, said, "The
launch complements our existing optical media business and we are hoping that
by leveraging our established strong brand equity we will emerge as a front runner
with a significant market share in this segment too."
having established itself as a global leader in the high technology manufacturing
and the global blank optical storage media industry, the company is now leveraging
upon its existing synergies, established brand equity and large distribution network
in the domestic market to enter the PC peripherals market.
the IT vertical industry (PCs and Notebooks) is pegged at Rs20,000 crore and the
PC peripheral industry is worth Rs12,000 crore. Moser Baer has an ambitious target
to capture 20 per cent market share of the current market size of five lakh units
per month with its entry into the ODD market in the form of combo drives and DVD
company is already a major player in the USB drives and memory cards market. Its
latest endeavour into PC peripherals will further help in strengthening its position
in the industry. The entry into the PC peripheral industry is a logical extension
to its existing strategy in India.
Moser Baer brand is recognised for high quality products, which the company now
plans to extend into the fast growing PC peripherals market in India, given its
credibility amongst the drive manufacturers. The company plans to enter this market
by launching products in five metros and create a niche for itself.
to Deepak Puri, chairman and managing director, Moser Baer India, "It has
been our constant endeavour at Moser Baer to reach out to our potential and existing
target customers with high quality products in various segments. We see a lot
of potential and latent demand in the PC peripheral market in India and Moser
Baer will carve a niche for itself in this segment too.
commitment towards providing our products that are high quality and value additive,
have always heights in our existing and emerging businesses of blank optical photovoltaic
to entertainment and now to PC peripherals."