labels: automotive, advertising/branding, maruti udyog, passenger cars
Alto repositioned with price cut news
Our Corporate Bureau
02 September 2003

Chennai: Car market leader Maruti Udyog has cut the prices of the Alto LX and the LXi by Rs 23, 000 to reposition the models to create a new category between A1 (Maruti 800) and A2 segments. With the price cut, the Alto will address a large segment of entry compact car buyers.

"Our strategy is that the new prices, together with cheap and convenient car finance options, will make the Alto a very attractive option for the large number of first-time car buyers as well as customers who wish to upgrade from a Maruti 800," says a company spokesperson.

Research shows that entry-level customers in India increasingly prefer cars with an air-conditioner and power steering. The Alto now offers these features at very attractive price points.

The demand for the Alto has been growing rapidly for the past several months. Volume sales have grown by 50 per cent in the domestic market in April-August 2003. The Alto LX (including the LXi) was the fastest-growing car brand in the premium small car segment last year, growing by 43 per cent during 2002-03.

In the export market, the Alto 1.1 has sold nearly 40,000 units in Europe since its launch 18 months ago.

Maruti has now been able to make the Alto more competitive owing to the sharp growth in volumes and a focused programme of cost management, a collaborative effort between Maruti engineers, suppliers, and Maruti's parent company, Suzuki Motor Corporation.

City

Model description

New price

Existing price

Change

Chennai

Alto LX

267080

290923

23844

Chennai

Alto LXi

286953

310797

23844

Delhi

Alto LX

265013

288180

23167

Delhi

Alto LXi

284756

307923

23167

Kolkata

Alto LX

271513

295053

23540

Kolkata

Alto LXi

291574

315114

23540

Mumbai

Alto LX

280838

305173

24335

Mumbai

Alto LXi

300483

324818

24335

 

 

 

 

 

Ahmedabad

Alto LX

264933

288100

23167

Ahmedabad

Alto LXi

284677

307844

23167

Bangalore

Alto LX

266013

289181

23167

Bangalore

Alto LXi

285734

308901

23167

Chandigarh

Alto LX

267382

290570

23188

Chandigarh

Alto LXi

287143

310331

23188

Cochin

Alto LX

265959

289498

23540

Cochin

Alto LXi

285719

309259

23540

Hyderabad

Alto LX

265445

288912

23467

Hyderabad

Alto LXi

285201

308668

23467

Jaipur

Alto LX

266593

289760

23167

Jaipur

Alto LXi

286336

309503

23167

Lucknow

Alto LX

268042

291209

23167

Lucknow

Alto LXi

287785

310953

23167


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Alto repositioned with price cut