Ignite Mudra bags the creative mandate of Sai InfoSystems

IT Solutions company, Sai InfoSystems (SIS) has brought on board Ignite Mudra as its creative partner.

Sunil Kakkad, chairman and managing director, Sai InfoSystems (India) Limited, said, ''Over the years we have evolved from an IT Solutions company to an ICT Solutions company and are geared to take the benefits of ICT to the masses through our strategic tie up with BSNL.

''Today the consumer has a variety of choices, not just of brands but also of competing technologies. This makes our task quite challenging as you have to communicate the relevance of the technology in an effective and believable manner.'' 

Chandan Nath, president, Ignite Mudra, said, ''We have always thrived on launching new categories. Starting from the earlier years of Vimal, Rasna and Dhara to all the brands of Paras including Krack, DermiCool, ItchGuard and Moov, to the current category busters such as Nutralite, Ignite has enjoyed a good strike rate with new categories.''

He adds, ''I believe SIS is rightly poised to take its next leap as information and communication technology (ICT) Solutions company and we are glad at the opportunity of contributing to its growth plans.''

Sai Infosystem, based in Gujrat, has a pan-India presence with seven branch offices and over 90 support service centers, one manufacturing unit and having on board over 700 IT professionals. Globally, it has subsidiaries in the USA, Hongkong and Dubai.