Akai hands over media mandate to Mudra Connext

Mudra Connext, the strategic business unit of Mudra Max, has won the media mandate for Akai. Delhi wing of the agency will handle the account pegged at Rs10-12 crore.

Akai, incorporated in 1929, offers quality home entertainment products specializing in the audio and video arenas. It had recently forayed into the mobile handset segment.

Mudra MAX provides multi-speciality expertise to help build brands in the age of convergence through 14 strategic business units. Mudra Connext provides business solutions through media.

Mudra MAX's clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys among others.