Mudra Group revamps brand identity

Six months after completing its 30th year, media communications group Mudra Group, has unveiled a new brand identity with a revamped brand logo and brand ideology of 'Inventive Brand Solutions.'

Mudra Group's strategy and design unit, Water, created the new vision for the communications group based on the pillars of empathy, experimentation, expression and dynamic integration.

Its four network agencies - branding and communications agency Mudra India, integrated engagement and experiential agency Mudra Max, influence and behaviour change monitoring agency DDB Mudra, and partnership for entrepreneurs agency Ignite Mudra - will deliver the inventive brand solutions to clients.

The corporate brand logo featuring 'mudra' logo will now be canvassed on a graphic brush stroke, breaking free from the rigid red roundel, to signify a spirit of experimentation, energy and dynamism.

The brush stroke signifying the start of something new will also be a part of branding for the four agency networks.

Further, the agencies will now be qualified through unique symbols -- a quote mark that represents the symbol of conversation for Mudra India, the degree symbol denoting influence for DDB Mudra, the forward mark symbolising maximal impact for Mudra Max, and the 'on' button that stands for a spark of ideas for Ignite Mudra.