Mudra Connext bags She Comfort, V-Guard

It's busy time for Mudra Connext, with its Mumbai and Kochi offices bagging two brand new accounts – women's personal care brand She Comfort and electrical appliance brand V-Guard, respectively.

On appointing the agency, Mithun Chittilappilly, executive director, V-Guard, said, "We always wanted a strong agency which could understand our business and provide the best media solutions for our brands. I am confident Connext will be able to provide us with the right resources and also bring value to our brand with the passion and commitment they have shown."

She Comfort is a registered brand of Royal Hygiene Care. Commenting on the partnership, Rakesh Kaul, director - Royal Hygiene Care, said, "Given our aggressive expansion and growth plans, we felt the need to partner with an agency which shared our passion and vision. We look forward to Mudra Connext bringing innovative thinking and a strategic direction to the brand.''

Manas Mishra, EVP - Mudra Connext said on the twin gains for the agency, "Both brands are very exciting additions to our portfolio. She Comfort is at a very exciting stage of its life and V-Guard is also exploring new horizons. Our clients' aggressive expansion plans complement ours and we look forward to a great partnership in the years to come."

Pratap Bose, CEO, Mudra MAX added, "These are important wins for Connext and Mudra MAX and I am happy with the way we are moving ahead. Our integrated communication capabilities are helping build brands on a larger platform and this is our biggest differentiator in the market place.''