Mudra Mumbai wins creative duties for Inorbit malls

Mudra Mumbai has won the creative mandate for Inorbit malls in a multi-agency pitch. Now, Mudra Mumbai will work across all Inorbit malls across the country. Genesis Advertising is the incumbent agency.

Nishank Joshi, assistant general manager, Inorbit Malls (India), revealed that Mudra Mumbai was chosen primarily because of its extensive retail agencies experience.

Inorbit, which has two malls in Mumbai – Malad and Vashi – will open its first mall in Hyderabad next month. By October 2010, Inorbit plans to open a mall each in Pune and Bengaluru.

Joshi added that the media mix will be holistic and fairly comprehensive. There will be a reasonable amount of print, outdoor and digital promotion. There will also be some below-the-line activities.

In a press statement, Kishore Bhatija, chief executive officer, Inorbit, says, "Inorbit has always been at the fore to proactively involve our customers through thoughtful and innovative communication and Mudra will help to contribute in it. With this association, we hope to build a better personal connect with our patrons."