Mudra Connext to handle Wipro

Mudra Connext was recently awarded the Integrated Media AOR (Agency of Record) for Wipro Consumer Care & Lighting (WCCLG). Connext will handle Wipro brands in new categories such as Wipro lighting, sugar substitute and liquid detergent.

The other part of media business of WCCLG is handled by Lodestar Universal.

Mudra Connext is a unit of Mudra MAX. Its focus is to leverage the convergence of media to effectively deliver integrated and innovative media solutions.

The agency has operations in six cities and team strength of over 70 people. Mudra Connext's clients include Jyothy Laboratories, ICI Paints, Amway, Apollo DKV, ACC Cement, HBO, TTK Prestige, and Sobha Developers among others.

Wipro Consumer Care and Lighting (WCCLG) is a part of Wipro Ltd that has over six decades of experience.

The business started in 1945. Over the years, Wipro has grown as a strong player in FMCG space that includes various categories like personal wash, fabric wash, toiletries, personal grooming, baby care, cooking medium, domestic and industrial lighting and energy drinks.