Mudra bags creative mandate of innerwear brand Jockey
05 March 2009
Mudra Bangalore has bagged the creative mandate of international innerwear brand Jockey, pitching against all top agencies.
The brand did not have an agency for some time after JWT.
The size of the business is around Rs7-8 crore.
Joono Simon, ECD, Mudra South believes that it is a great opportunity for the agency to work on a reputed brand like Jockey. More so when in a market where retail is still in a nascent stage.
The brand has been doing sporadic advertising in India.
Mudra will be working on a brand campaign, which will bring out the differentiating factor of the brand. The campaign will be heavily led by print and will move to television next.