Unicef, Novartis among Mudra's new acounts

Mudra Health & Lifestyle has bagged three new businesses recently – Unicef's Pulse Polio programme, Royal Hygiene's 'She Comfort', and Novarti's newly launched 'Otrinoz' nasal drop.

The agency will be handling both media and creative duties for She Comfort, while for the other two accounts, the agency would be handling the creative side of the business.

In the case of She Comfort, there are strong competitors like Stayfree and Whisper. She Comfort is a registered brand of Kaul-High Impex Pvt Ltd, a marketing outfit of the parent company Royal Oil Fields Pvt Ltd (Feminine Hygiene Division) engaged in manufacturing high-end sanitary napkins.

As for Novartis' Otrinoz, the objective will be to create fresh ideas for the nose/nasal decongestion brand.

Otrinoz is a newly launched brand from Novartis. It is a more specialised nasal drop containing moisturiser, which helps prevent dryness in the nasal cavity that is caused by other nasal drops in the market.

Unicef's Pulse Polio programme campaign will involve creating public awareness amongst mothers and families to get their children protected from polio and eradicating the disease from India.