Maruti Suzuki introduces wrapping to A-star customers
16 September 2010
Maruti Suzuki on Wednesday introduced the wrapping concept to Indian customers by launching an exclusive accessories pack to help its A-star customers personalise their cars.
The car maker rolled out 16 design options and will be releasing a special catalogue for them.
The designs are meant to bring out the lighter side of the customer and challenge him to don the avatar of a rock star, an enigmatic personality, nocturnal theme, and many more.
Shashank Srivastava, chief general manager, marketing, Maruti Suzuki, India, said, ''Designer car wraps lend novelty, makes the user stand out in a crowd. Moreover, youngsters who form our core TG are always on the lookout for new and creative things to match their personality type.''
Maruti Suzuki also has developed an ad-campaign for the A-star brand, which revolves around the power of self belief for the new generation of Indians that believe in no limits, and is in line with A-star's positioning of Stop@nothing.
The campaign conceived by Capital Advertising and produced by Little Lambs production will be launched across print, web, outdoor, BTL and television media.
A-star was launched by Maruti Suzuki India Limited in 2008.