M&M to offer commercial vehicle exchange programme
25 August 2010
Mumbai: In a bid to strebgthen the sales of its small commercial vehicle, Mahindra & Mahindra has entered into a vehicle exchange programme with pre-owned commercial vehicles reseller, Newlook Division of Shriram Automall (I) Ltd, to facilitate an exchange programme that would enable M&M customers to exchange their old commercial vehicles for new ones from the company's stable.
Shriram's Newlook will work closely with M&M to evaluate and procure the old vehicles from M&M customers, under exchange.
The resellerwill service all the exchange inquiries within 24 hours, through its local representatives.
Further, the old vehicles procured by Shriram would be refurbished and sold as per its discretion, through its own network.
Initially, this exchange programme will be available in the four southern states of Andhra Pradesh, Tamil Nadu, Karnataka and Kerala and subsequently will be extended to all key markets.
"With the launch of several products in the small commercial vehicle (SCV) range, we were keen to increase the commitment to our customers in this segment," said Arun Malhotra, senior vice president, sales & customer care, automotive division, Mahindra & Mahindra Ltd.
"Through this partnership, we intend to drive synergies between both the businesses.