Mahindra FirstChoice Wheels SuperStore inaugurated in Thiruvananthapuram
12 November 2009
Mahindra FirstChoice Wheels Ltd.inaugurated its first SuperStore, spread across 15,000 sq ft, in Thiruvananthapuram. Rajeev Dubey, president (HR, after-market and corporate services) and member of the group management board, inaugurated the new outlet.
FirstChoice is the country's preferred pre-owned car mart and is India's only organized multi-brand player, with 100 plus outlets in over 60 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.
There are plans to further expand footprint in the Southern market by setting up a SuperStore in Kochi soon.
''We are delighted to extend our relationship with Mahindra, which is one of India's most respected auto brands. The SuperStore will display several brands of pre-owned cars and function as a one-stop shop for all those wishing to either buy or sell a car. Customers can thus avail of an array of services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation,'' said Ashok Kumar, managing director, Grand Motors Sales & Services Pvt Ltd.