Mahindra & Mahindra last night won a golden Brand Communicator of the Year at the Asia-Pacific PR Awards, held at Hong Kong's exclusive China Club.
The gold award went to WWF and Leo Burnett Sydney's 'Earth hour 2009' campaign for Campaign of the Year.
The Asia-Pacific PR Awards represent the highest accolade in the public relations industry, honouring the very best in the region.
The awards shine a spotlight on the campaigns and research that define cutting-edge thinking, and the communicators and agencies that are driving the industry forward.
The awards reward work across all disciplines that are essential in the PR process and are divided into several award categories with the Gold award being the most highly prized of all, recognising the overall achievements of the industry.
The WWF and Earth Hour 2009 campaign beat Dentsu Public Relations and Japan Dairy Council's 'Japan's milk price problem: the 30-year challenge' campaign to the top prize in a neck-and-neck race.