Leo Burnett is Bacardi''s new brand manager

Mumbai: Bacardi Martini India has decided on Leo Burnett as the agency to manage its brands, which include the entire brand portfolio comprising Bacardi White Rum, Bacardi Dark Rum, Grey Goose Vodka, Bombay Sapphire Gin and Dewar''s scotch, along with the premium Vodka, Eristoff.

Bacardi''s account size is estimated at Rs45 crore, and was previously handled by Rediffusion DY&R.

Bacardi''s premium vodka Eristoff is presently being test-marketed in Bangalore, with the national rollout expected soon.

According to Mahesh Madhvan, CEO Bacardi Martini India, the country is a very important market for the company, which plans to scale up its investments in India over the next two-year period.