Mumbai: Kingfisher Airlines has signed on Bollywood debutante Deepika Padukone
as the face of Kingfisher Airlines.
Padukone has a huge fan following and the connect with the youth, which Kingfisher
hopes will mirror the hopes, aspirations and lifestyle needs of the new and young
generation of Indians, who form a significant segment of the brand''s target market.
Kingfisher Airlines has carved out a very specific persona for its new brand
ambassador, as a young, dedicated and extremely committed individual who aspires
to be the best and typically personifies excellence in the chosen field in terms
of high standards of work and who has demonstrated unmatched potential to emerge
a leader in the chosen field
the individual would enjoy a huge following and would appeal to a range of wide
audiences and niche audiences.
the motivation behind the initiative, and airing his insights on how Deepika is
a perfect fit for the brand, Dr Vijay Mallya, chairman and CEO, Kingfisher Airlines
Limited, said "Kingfisher Airlines, in the short span of 29 months, has firmly
established itself as a market leader while setting new service benchmarks. Deepika
Padukone, the Kingfisher Airlines Brand Ambassador, personifies the brand values
of Kingfisher Airlines and what it stands for."