Hewlett Packard announces value campaign programme
18 June 2009
Hewlett Packard has announced two value campaign programmes for customers and channel partners to promote original HP supplies as a superior alternative to third-party supplies.
This is the second value campaign programme that HP is launching in India. The company is using this campaign as a key strategy to reach out to the customers and channel partners, who have been HP's focus to garner greater market share, to emphasise on the advantages of using HP Originals.
In line with the campaign, HP is also organising a 12-city channel meet for its channel partners, including in key cities such as New Delhi, Kolkata, Hyderabad, Chennai, Bengaluru, Mumbai and Kochi, amongst others, to create awareness about HP Original Cartridges outperforming the refills and counterfeits, in both quality and reliability. The multi city channel meets will be continued through various initiatives till 9 July 2009.
The campaign would enable customers to get a chance to win over 28,000 prizes, 150 lucky draw prizes daily worth Rs700 each for registered customers, and customers can choose to club their reward points to upgrade the value of their rewards.