Hitachi launches branding campaign

Hitachi Europe is pushing its environmental credentials in a new European brand campaign which launches with TV activity.

The creative agency has developed a TV campaign which emphasises Hitachi as 'all around you'. The TV ad features consumers in an urban environment, surrounded by computers, mobile phones, lights and trains.

`Inspire the Next' the strapline has been designed to position Hitachi as environmentally conscious. The company is aiming to reduce its CO2 emissions by 100 million tons by 2025.

The electronics company is also running an online campaign.