Hero Honda introduces four new variants
20 October 2008
Hero Honda, the country's largest two-wheeler maker is cashing in on the festive fever. The company has introduced four new variants of its existing models with a target to sell about 6 lakh units during this period.
The company today rolled out self start versions of 100cc bikes Passion, (Passion Pro Power Start) and Splendor NXG; a refreshed new CBZ Xtreme (150 cc bike) and refreshed Pleasure (100 cc gearless scooter).
Anil Dua, Hero Honda Motors senior vice-president (marketing & sales) said, "These launches are part of our strategy to boost sales during the festival season. Last year during the festival period we sold about five lakh units, this year we are looking to better the mark."
The 'Passion Pro Power Start' is priced starting at Rs44,000 (ex-showroom Delhi) and the newlook Pleasure would be priced at Rs36,950 (ex-showroom Delhi).
The company has, however, not disclosed the prices of Splendor NXG self and the new CBZ Xtreme.