Kerala tourism ties up with Google
26 Nov 2009
Kerala has tied up with Google to promote its tourism through search and banner advertisements on the search engine.
This is the first time a state tourism department is partnering with the global search engine for such an advertisement campaign, Google officials have said.
Narasimha Jayakumar, business head of Google India, revealed that the three-month campaign started last week.
Early this month, the tourism industry in the state got a huge boost when a survey, conducted by the National Geographic Society's Centre for Sustainable Destinations, rated the backwaters here as the world's 23rd best destination.
Jayakumar said a Google team would meet the leading players of Kerala's tourist industry 25-26 December seeking alliances with them.
