Goodlass Nerolac wins two Emvies
17 August 2004
Mumbai: Goodlass Nerolac Paints, Lodestar Media, the media wing of FCB Ulka, and Interface Communications, shone the brightest at the Emvies. Lodestar won two silver awards for their outstanding work in the categories of 'Media Innovation — Event' and 'Media Innovation — Press' for Goodlass Nerolac Paints. The Emvies are the media equivalent of the Abby's and are awarded for excellence in media.
Goodlass Nerolac in alliance with Interface Communications came up with an event for Aakanksha, 'Touch a Child's Life'. The main idea behind this event was that whatever you do and whoever you may be, Nerolac touches your life — 'Yeh rang hai jo har kisi ke dil ko chhoota hai'. To give a face to this idea, Nerolac planned an event wherein they invited people to come and dip their hands in paint and put their imprints on banners placed all across Mumbai in several locations. For each imprint, Nerolac donated Rs 2 to Aakanksha, an NGO devoted to the cause of uplifting underprivileged children. The event generated a fund of over Rs1 lakh and 50, 000 imprints.
The second Emvie was for the innovative interactive shade card designed for Holi. Nerolac released a full-page crossword in the Bombay Times. The crossword was based on clues and hints about colours and shades. People could fill up the crossword and receive gifts from Nerolac in return.
Commenting on the achievement, Anuj Jain, VP of sales and marketing, Goodlass Nerolac Paints said, "We were always sure of people's faith in us as a brand to reckon with and the best choice to make, but creative ideas like Aakanksha and the interactive shade card only brought us closer to our customers and helped us in building a lasting bond. The awards have only instilled faith in our good work and will definitely be a motivator to strive for the best in the future."