Godrej is No 1 Ayurvedic soap available at an attractive price
No 1 Ayurvedic un
03 January 2004
Mumbai: Godrej Consumer Products Ltd (GCPL), a leading player in the fast-moving consumer goods (FMCG) industry in India, has recently launched Godrej No 1 Ayurvedic, its largest selling grade-1 soap in the markets of Maharashtra, Gujarat and Hyderabad.
Godrej No 1 Ayurvedic under the brand of Godrej No 1 comes with the promise of 'true natural beauty with ayurveda'. The product is available at an introductory offer of 'Buy three get one free' at a very affordable price of Rs 8 for 75 gms and Rs 12.50 for 125 gms. Godrej No 1 Ayurvedic is an improved product which has been introduced keeping in mind the changing needs of the consumers.
Godrej No 1 Ayurvedic combines the goodness of 21 carefully selected proven ayurvedic herbs like tulsi, neemba, manjista, bhringaraj, and a few more rare ones like ghritkumari, and yashtimadhu. Godrej No 1 Ayurvedic soap is a grade-1 green coloured soap bar with 76 per cent TFM (total fatty matter). It is the first to offer premium ayurvedic benefits in the sub-popular segment.
Says Hoshedar K Press, executive director and president, GCPL: "With the positive response towards Godrej No 1 in Kerala we are planning an extension of the product in other markets in the country as well. The launch in Maharashtra, Gujarat and Hyderabad is step towards the reailisation of this plan. The launch of Godrej No 1 Ayurvedic with its new prices is an attempt on our part to reach out to those consumers who believe in the twin advantage of excellent product and cost effective price."