labels: advertising/branding, godrej consumer products, soaps and detergents
FairGlow soap for Rs 5 news
Godrej Consumer Products
07 November 2003

Mumbai: Godrej Consumer Products Ltd (GCPL), a leading player in the fast-moving consumer goods (FMCG) sector in India, has announced a special value-for-money offering for its consumers: a 50gm FairGlow soap at an unbelievable price of Rs 5. This unique offering will provide the consumers a glowing and blemish free skin at an affordable price, says a company press communiqué.

FairGlow soap was launched in 2000. This is the first fairness soap, which offers fairness benefits in 15 days. FairGlow soap is positioned as "a unique beauty solution for today's woman." FairGlow has a unique bio-extract natural oxy-G, which helps remove blemishes for a smooth and glowing complexion. It also reduces black melanin in the skin without changing the skin's natural balance.

Says GCPL executive director and president H K Press: "FairGlow is the first fairness soap which provides unique beauty solution for today's women. Through this exclusive offer we want to reach out to all those consumers who believes in twin advantage of excellent product and cost-effective price."

This exclusive offer is available at all the outlets in Maharashtra, Bihar, central and eastern Uttar Pradesh, West Bengal, Madhya Pradesh and Orissa.


 search domain-b
  go
 
FairGlow soap for Rs 5