Godrej Consumer Products introduces Godrej Shave Gel
24 April 2003
Godrej Shave Gel is a modern and contemporary product that enables the consumer to experience freshness and energy. The latest entrant of Shave Gel will give consumers an entirely new experience in the premium gel category, a company press release said.
Says GCPL executive director and president Hoshedar K Press: "The Godrej Shave Gel is a contemporary product aimed at the progressive and dynamic man. The product also has cologne fragrance for long-lasting freshness. The product inspires energy and freshness among the users."
The shave gel is a modern age product that comes with a promise of confidence and success. It is available in a masculine cologne fragrance with a moisturiser to soothe the skin without making it dry. The product is available in attractive fresh blue tube packaging, which reinforces the feeling of freshness and energy in the brand. It is competitively priced at Rs 42 for 60 gms.
GCPL is a major player in the Indian FMCG market with presence in personal care, hair care, household care and fabric care categories. It has leading brands such as Cinthol, FairGlow, Godrej No 1 and Shikakai range of soaps, FairGlow fairness cream, Godrej shaving cream and hair dyes, Nupur Natural Mehendi, Colour Soft hair colours, Colour Gloss shampoo and Ezee liquid detergent.
With an annual turnover of Rs 514 crore, the company employs 918 persons and has three modern manufacturing facilities at Malanpur (Madhya Pradesh), Guwahati (Assam) and Silvassa. Associate companies include Godrej Industries, Godrej Sara Lee, Godrej Agrovet, Godrej Tea and Godrej Properties and Investments.