Women's Horlicks from GSK Consumer

New Delhi: Health and nutrition company GlaxoSmithKline Consumer Healthcare (GSKCH) has announced the launch of Women's Horlicks, a health drink formulated specially for women.

Women's Horlicks will come in two flavours, chocolate and caramel, and will be priced at Rs 100 for a 200gm jar. It will be available across metros and mini metros.

Speaking about the product, Shubhajit Sen, vice-president, marketing said, ''At GSKCH, it is our constant endeavour to provide our consumers with products that help them to do more, feel better and live longer. Through Women's Horlicks, we want to address the daily nutritional requirements of the modern Indian woman. We are confident that this product, with all the necessary micro-nutrients recommended by the World Health Organisation (WHO), will delight our consumers.''

As an awareness campaign for Women's Horlicks, the company has initiated a Doctor Engagement Programme via which it will reach out to physicians, dieticians and nutritionists to inform them about the benefits of the product. A website, www.indianwomenshealth.com, has also been developed by the company to provide relevant and credible information to consumers on topics such as pregnancy, menstruation, breasts, healthy living, reproductive health, contraception and healthy diet amongst others.

The company has also launched a print advertising campaign to disseminate information about the product's benefits, and will embark on a television campaign featuring actor Konkona Sen Sharma sometime soon.