In a bid to boost it sales, Fiat India today said it is planning to introduce a new marketing promotion that will provide car buyers with a chance to own a Fiat diesel Linea or Punto at the price of the petrol variant or equivalent cash back.
In addition to this offer which a few lucky winners stand to win every week, other winners will qualify for fuel vouchers for a full one year's supply of petrol or diesel.
The offer is not limited only to the winners of the contest; in fact all Fiat buyers in July will be provided free fuel for three months in addition to amazing discounts on first year insurance and free 50 months roadside assistance.
Buyers exchanging their old cars to upgrade to a Linea or Punto would get an additional exchange bonus of upto Rs20,000.
Fiat expects these initiaitves would succeed in influencing customers who would prefer to buy a diesel car due to its low running costs but are deterred by the higher initial purchase cost.
To qualify for the promotional schemes customers can now walk into any Tata-Fiat dealership to book a Linea or Punto and then participate in a contest which will give a few lucky ones the opportunity to own a diesal Punto or Linea at the price of the respective petrol variants.
''Across the world, diesel technology has evolved and diesel cars are no longer considered inferior to petrol cars," says Rajeev Kapoor, president and CEO, Fiat India. With the rise in petrol prices, diesel cars make for an even more attractive proposition and Fiat has been leading the diesel revolution across the world and even in India. The multitudes of cars which sport Fiat's multijet engines are a testimony to this fact. With 'Diesel at the price of Petrol' we plan to help more car owners have the joy of owning a Fiat diesel. ''