Vizeum India, part of the Aegis Media Group, has bagged the media duties for Essar corporate, the size of which is estimted at over Rs50 crore, replaing incumbent media agency Maxus.
The Essar Group has varied businesses such as energy, steel, power, shipping and logistics and construction. Vizeum's mandate will be to manage the company's media investments in a manner that will facilitate a relationship between Essar and its various stakeholders
In the last five weeks, Vizeum India has won accounts such as BSA Motors, Giovani and the Luxor/Parker Group. Vizeum was launched in India in June and belongs to Aegis Media. It operates in 48 countries and in almost all of these markets, it co-exists with Carat, the other
media brand owned by Aegis Media.
Regarding choosing Vizeum, in a statement, Sandip Sen, head - Essar Corporate brand, said, ''We chose Vizeum after a robust media pitch which saw participation from many players. Vizeum's strategic thinking and communication perspective, in addition to buying, planning and their commitment to our business was the deciding factor. We are looking forward to working with Vizeum and cementing this bond further.''
Commenting on the win Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media, said ''This win is another feather in Vizeum's cap. I welcome Essar into the Aegis family and it is gratifying to see how Yesu (S Yesudas) has created a credible media agency from scratch within a very short span. I am sure more and more clients will soon gravitate to the Vizeum offering of connecting with consumers and I congratulate Yesu and his team for their achievements and wish them every success.''
Yesudas said, "We are extremely delighted with this important win and are also equally humbled to experience the faith clients have in Vizeum. I thank ESSAR management for appointing us as their partners and we look forward to adding might and muscle to their communication investments. This has been one of the most detailed pitch processes, lasting for over 2 months, and this win speaks volumes about the strength of our product and people.''