Dell ropes in iris for retail and marketing activation
20 Sep 2010
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London-headquartered independent creative agency, iris has won the retail and marketing activation business of Dell in India.
The agency will be launching nationwide integrated campaigns to drive footfalls to the Dell stores across India and encourage in-store product interaction in a bid to drive the conversion to purchase.
iris will also undertake activations for the Dell in tier 2 and 3 cities in India, and is targeting 500 cities across the country to train retailers and improve access to Dell products.
Launched in 1999, iris' client list includes Sony Ericsson, Coca-Cola, Shell, Sony and adidas amongst others.
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