More reports on: Marketing
Dabur Odonil blocks don a new contemporary look news
27 October 2009

Hyderabad: The 125-year old Dabur today announced the launch of its air freshener range Odonil Blocks in a new avatar. With new and attractive easy-to-use packaging, the product is now available in improved lingering and fragrances of Orchid Dew, Mystic Rose, Lavender Meadows and Jasmine Mist.

Odonil Blocks are priced at an affordable Rs20, Rs27 and Rs33 for the 50gm, 75gm and 100gm packs respectively. Odonil Blocks can be used in your bathrooms, cupboards,etc, for that long lasting fragrance.

Dabur OdonilA new TVC will also go on-air communicating the message that once your loved ones come back to their home, Odonil provides them an atmosphere which keeps them in the best of their moods.

''We earnestly believe that a home which smells good helps in elevating the mood of its inhabitants," says Girish Kumar, senior general manager, Dabur Home Care.

Kumar adds, "With Odonil, we intend to make the experience of coming back home a pleasant one, which is what we are communicating through the TVC. We have undergone a facelift that makes the brand more contemporary and in sync with the discerning preferences of our consumers.''

Odonil is the market leader in the air-freshener category, which has been growing at a CAGR of 20 per cent, and the brand currently dominates the solid air freshener segment with an 86 per cent share as per ORG Retail Audit.

Dabur India is the world's largest ayurvedic and natural health care company, with an FMCG portfolio that includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives Réal for fruit juices and Fem for fairness bleaches.


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Dabur Odonil blocks don a new contemporary look