Dabur revamps Hommade premium culinary range
24 Oct 2009
Dabur India Ltd, natural healthcare company, launched its brand 'Hommade' in an all new packaging, revamping the entire category with an aim to spur growth for its range of culinary products.
The new look complies with premium, international standards of packaging and the product benefits, usage and instructions are clearly communicated on the new packs.
K K Chutani, marketing head, foods said, ''Food, particularly the ready-to-use cooking pastes are areas where the market holds a large, untapped potential. With shifting consumer preferences for convenience products we see a huge growth for penetration in the Indian market with no compromise on the taste and nutrition element. We are planning to further widen the product portfolio in the coming years.
Priced at Rs24 for a 200gm pack of cooking pastes, Rs15 for tomato puree and Rs24 for the coconut milk the new packaging is available at all leading retail chains across India.
Dabur's culinary range under the Hommade brand includes a range of cooking pastes (Ginger, Garlic, Ginger-Garlic & Tamarind), Tomato Puree and Coconut Milk.
