labels: Foods / beverages, Advertising / branding
Dabur ropes in Winnie the Pooh to promote its 'eazee squeezee' honey packs news
09 January 2009

Dabur India Ltd has announced a tie-up with Disney Consumer Products (DCP) to jointly promote the 'eazee squeezee' pack of Dabur Honey. With this tie-up Winnie the Pooh,  one of Disney's most loved characters, will now feature on the new trendy Dabur Honey eazee squeezee pack.

Priced at Rs120 for a 400gm pack, the 'eazee squeezee' pack illustrated with colourful, contemporary and attractive Pooh graphics, will be available across India.

"Dabur and Disney have come together to boost the consumption of healthy food like honey among the kids," says. K K Rajesh, executive vice president, healthcare marketing, Dabur India Ltd. "This relationship is expected to create a whole new experience and excitement for kids. Dabur Honey will be one of the very few products in India to be associated with such a popular Disney character at this scale."

Dabur Honey says its over 20-year-old brand controls more than 75 per cent share of the honey market sales in th ornised sector. Dabur had pioneered the concept of branded honey and has invested heavily in product development, clinical studies and consumer awareness.

Dabur also has brands in diverse categories of health and personal care such as Dabur, Vatika, Hajmola and Réal. The company has a wide distribution network, covering 1.5 million retail outlets, with a high penetration in urban and rural areas.

Winnie-the-Pooh, commonly shortened to Pooh Bear and once referred to as Edward Bear, is a fictional bear and first appeared in book form in Winnie-the-Pooh in 1926.


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Dabur ropes in Winnie the Pooh to promote its 'eazee squeezee' honey packs