Coca Cola India will be launching the 'Thums Up Thunder Wheels' campaign, throughout India, starting 6 March.
The 45 day initiative, ending 19 April, will offer Thums Up consumers a chance to win a Suzuki GS150R motorbike every hour during the campaign. The bike Hayabusa, featured in the Thums Up advertisement, is also on the prize list for one lucky consumer.
To take part in the initiative, consumers will have to buy a bottle of Thums Up and look under the crown for a 9-digit unique code, which they then will have to SMS to 9099 699 699 below the caption ''Thunder'' from their GSM / CDMA mobile phones. Consumers also have the option to call 186 0233 0233 and register their code through an interactive voice response system (IVRS).
A computer generated lucky draw would adjudge the winner while a TVC would be launched to create awareness about the campaign.
Anand Singh, director marketing, Coca-Cola, India, said, ''Coca-Cola in India has always believed in adding excitement, refreshment and fun into the lives of its consumers.
The launch of 'Thums Up Thunder Wheels' initiative is yet another endeavor in this regard, wherein consumers get an opportunity to win attractive prizes. I am confident that our consumers would find the initiative extremely appealing.''